Joyner Lucas is looking to cement his ar in the hip-hop background books, if deservedly earning the respect the his peers. The 29-year-old exit his significant label debut in June v (508) 507-2209, which enlists brand-new Orleans legend Mystikal, songstress Snoh Aalegra, and Stefflon Don as attributes on the 82-minute project. Joyner pays homage to his hometown that Worcester, Massachusetts,where the MC will certainly kick turn off his 508 Tour through a sold-out display on Sept. 22nd at The Palladium.

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The Atlantic documents artist often draws top top his relatable life experiences, painting vivid pictures combined with spine-chilling lyrics. The doesn’t prevent with story-telling because that Lucas, who is 100percent affiliated with his captivating viral visuals, i beg your pardon are much more like cinematic quick films. The Worcester native was introduced to the human being with his deep “Ross Capicchioni” video in 2015 where Joyner exuded his talents as a director, employing multiple perspectives in the hard-hitting intuitive to open up the mental of viewers. caught up with the brash lyricist as he gears up to head the end on tour in September, diving deeper right into his 16-track album, gift on the receiving end of a Kevin Durant co-sign, and also one day potentially collaborating with Eminem.

Artists Mentioned

Joyner Lucas


How was working v Boi-1da, who offered as an executive producer on her project? go he inspire or readjust the creative direction in ~ all?

He didn"t push me in any direction i wasn"t already going in, but working with somebody favor that is definitely inspiring.

With lyricism no being evaluate as lot as it as soon as was, were you worried the project would walk under the radar?

Yeah, definitely. Ns still feel like it"s under the radar, however I"m not worried about it. I feel that the higher I progress in mine career, people will go ago and re-listen to it.

What made SnohAalegrathe right selection for “Way to Go?"

Boi-1da presented me to her music. That second segment was every Boi-1da"s idea to include to the record. Originally, ns think he wanted to readjust the totality beat and I didn"t desire it. The second fifty percent we chose to go with that and he got Snoh Aalegra top top there and that to be a great fit. It was dope, it"s actually one of my favorite records on the project.

When you"re crafting records, perform you already have one idea because that a potential video attached?

Depending top top the kind of record it is, however yeah. Ns actually write the video clip treatment before I compose the record. I execute the editing and also directing. I"m 100percent associated with the direction that the videos in the record.

"I"m Sorry" is a really deep track. Just how did that come together?

With that document specifically, I never ever thought ns was ever before going to have the ability to top what i did with "Ross Capicchioni." So as soon as I wrote "I"m Sorry," the was really me trying to height what ns did, and also I think i did that. I"ve constantly felt misunderstood. Farming upit"s to be my word versus the teacher or my parents word and also nobody would ever listen to me.

So in mine videos I shot to give two perspectives, so you could constantly see there"s 2 sides to everything before making your initial judgment call. Ns did the very same thing with "Happy Birthday." once listening come that record you think that dude is together an asshole yelling in ~ kids and also shit, then you listen to the whole record and you"re choose that"s not also him.

"F.Y.M." is actually featured top top the soundtrack of Madden 18. That"s obtained to feel unique as someone who’s played the game since the "90s.

That was yes, really big. It"s certainly a an excellent feeling. I provided to get in trouble playing the game. When I was younger, my mommy would shot to take it far from me. Now, I"m a component of that --but honestly, ns haven"t played video games in a while. I"d rather put that energy into a record and also propelling mine career.

I quit watching sports because I didn"t want to watch someone to run up and also down the ar making millions and I"m not doing anything around it. The methodology do me go harder and also take manage of mine career. Currently that I"m in a much better place, I can go back and appreciate by playing the video game that has my document in it. That"s a part of what i was talk about, ns took a action away and also now I"m in the game. It every comes full-circle.

On the "DNA" freestyle, you talk about being denied from gift the following one up.

It"s not about being denied.I don"t feel as if someone is stand there and saying you can"t be following up. I feel a the majority of these rappers are scared. I"m not a mumble rapper. There"s a neighborhood within every one of them. They every jump on every other"s shit. Castle all present love to each other. At the finish of the day, it"s no really a competition. As soon as you talk lyricism, there"s competition.So no a the majority of n---as won"t placed you on your tracks because that you come outshine them.

There"s a couple of that will choose Tech N9ne. That"s who I have a most respect for, he"s constantly up for the challenge. He"s prefer me, that"s why us click. I"m the form of dude that wants you come come human body me and spit the illest shit. Busta Rhymes is one more one, but then you acquired others who aren"t having that. They"re well aware of who I am, yet nobody ever before reaches out and also gives me respect or invites me into that circle.

Are you searching for friends in lab or you"re not in the game for that?

I"m cool through being friends. I don"t have any type of problem v saying i think Kendrick is better than me. I"m not the male saying I"m the best, the best rapper alive. I personally think J-Cole is a much better rapper than me, that"s just how I feel. Ns listen to this cats and also I"m impressed. Connecting with them would be dope, I would tell them that.

You"ve gotten some substantial co-signs though, Kevin Durant shouted you out on Twitter in July.

That was dope and also really large for me. Kevin Durant is a legend, he"s a champion. The dope component is I"ve never met him, that"s Dave East"s dude. This is what I"m talking about, I"m obtaining that love indigenous NBA players. They know what"s up. I want to see an ext artists carry out that. Ns think us need an ext of that and less competition. Less f--k everybody and more uplifting each other.

The "Mask turn off (Remix)" showcased your lyricism.

Yeah, I prefer doing shitlike that. It keeps me on my toes. It"s like a lyrical exercise.

You walk after the "mumble rappers" and Lil Yachty ~ above the track.

I didn"t really pursue them. Ns was just having fun. It"s just me mirroring the difference between mumble rap and lyricism. Mine goal as soon as going end these to win is to execute the opposite of what the song had actually done already. Mirroring this is what ns would"ve excellent if this was my beat. Everybody has their own style. I"m not shooting everyone down. I just do the different.

You also dissed logic on the track. What has he done behind the scenes the you wasn"t a pan of?

I just think he"s a corny guy. Honestly, that stemmed from the going on the "Sriracha" record and it took a long time to acquire it back. Once Tech N9ne initially gave me the record, i was excited about Logic gift on there, but after that much time went by and the verse he gave was therefore disrespectful, i felt favor he offered Tech that verse ~ above a count of me being on the record. I felt he was upset i was ~ above the record and gave a wack verse. I think if that was just a tech N9ne and Logic record, the would"ve never did that. That absolutely rubbed me the wrong way.

I took that a tiny bit personal because that was actual disrespectful. Ns know how he raps. Issue of fact, ns was the town hall an interview Logic gave the various other day, they asked if he had actually to choose in between JAY-Z and Eminem whose feature would that want? His solution was Eminem and also then that said, "because I know Eminem"s going to come spit for real and really rap and also I"m increase for the challenge." So now I"m looking at the display screen like, "You"re lying, bro."

Then the call number idea. Ns noticed when I had dropped mine album location <508-507-2280>,he dropped a call number record, yet I"m not going come bash him for a suicide record, yet like which bro. There"s too much stuff that make me feeling a form of way. I feel by currently the cat should"ve got to out, yet it is what the is. It"s not choose I"m mad at him prefer that, I simply think he"s corny.

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"Keep the 100" had a brilliant video concept.Could you define how that come together?

I invested so much time top top this video. Ripe or ten days of shooting, this wasn"t a regular camera either. It took a long time to gain those scene right. So what occurred was we dropped that video with the project. Now, I have actually a most YouTube subscribers and also when us dropped that the video clip went under the radar because my team assumed it would be a an excellent idea come upload every document from the job to YouTube. That just saturated my channel also much and also nobody experienced the video. The record simply hit a million see in a month, i m sorry is horrible.